Nike vs. Adidas

BY AGATHON FRIC

ROUND 1: FIRST PAST THE POST
NIKE: There are petty schoolyard arguments, and then there is the epic Battle of the Brands. Nike and Adidas are both major sportswear giants, but which came first? Nike, named for the Greek goddess of victory, was the brainchild of an American university track and field coach and his student. It began in 1964 as Blue Ribbon Sports and was renamed in the '70s to coincide with the company's first original line of shoes.
ADIDAS: Adidas is named after the company's founder, "Adi" Dassler, combining his nickname with the first three letters of his last name. The German company, originally called the Dassler Brothers Shoe Factory, was founded in 1924 and became Adidas in 1949 after his brother left to create his own brand, Puma.

There's no doubt about it: Adidas is the original sportswear warrior. Experience gives Adidas the edge and the first point!
SCORE: NIKE – 0
ADIDAS – 1

ROUND 2: STYLE TRIAL
NIKE: Nike shoes and apparel exude a fresh, modern style with futuristic designs like the limited edition Marty McFly Hyperdunks we all remember from Back to the Future II (minus the self-tying laces). But, Nike also knows how to kick it old school with the vintage Waffle Racer. Either way, Nike's style and trademark Swoosh have lots of "sole".
ADIDAS: Adidas products have a more classic and casual look thanks to their characteristic three-stripe design on the sides of their shoes, down the arms of a jacket, or the legs of track pants. However, at the end of the day, Nike's style is the Apple to Adidas' PC.

Adidas is kicking itself over its generic style. Nike nets a point!
SCORE: NIKE – 1
ADIDAS – 1

ROUND 3: SHARE SCARE
NIKE: Although Nike is known for its running shoes, the brand actually makes hundreds of sporting goods, such as gear for swimming, skateboarding, snowboarding, and more. It is therefore not surprising that Nike has a stranglehold on 36% of the worldwide athletic market, according to Sporting Goods Intelligence.
ADIDAS: Adidas has a great diversity of products too, including eyewear, watches, body wash, golf shoes, Adidas-Diesel jeans, and even the soccer balls used in the FIFA World Cup! Still, their line-up only constitutes a 21.8% share of the market.

Nike nabs another point for its broad range of products. Adidas will have to do some fancy footwork to catch up…
SCORE: NIKE – 2
ADIDAS – 1

ROUND 4: COST CRUNCH
NIKE: People often complain that Nike is overpriced. That's because it is. You're paying for the name. For example, a basic running shoe like the Nike Zoom Elite+ 4 retails for $100 USD. Of course, if you're lucky, you might get a pair of Nike shoes on sale.
ADIDAS: By contrast, you can buy a similar shoe from Adidas such as the Response Cushion 17 for $80 USD or the Supernova Cushion 7 for $90 USD. In this case, you could save up to $20 for a shoe that looks almost the same as, if not better than, the Nike model.

You might say it's impossible to make big sports fashions affordable, but "Impossible is Nothing" for Adidas! The score is tied!
SCORE: NIKE – 2
ADIDAS – 2

ROUND 5: INNOVATION ALTERCATION
NIKE: The cornerstone of all great companies is innovation and Nike is no stranger to that concept. The Nike+ capability allows avid runners to measure the distance and pace that they run using an iPod-compatible accelerometer that can be inserted into the sole of your shoe. Then, upload your stats to the web and challenge other Nike+ athletes to improve your score.
ADIDAS: Adidas developed its own gadget to compete with the Nike+ system. It's called the Adidas miCoach, which includes a Samsung F110 phone and heart monitor that is strapped to your chest as you run. However, why would you buy a personal fitness phone if you already have another cell phone?

Nike sticks its "tongue" out at Adidas' knockoff. Nike uses its high-tech sneakers to sneak by the competition and steal the final point!
SCORE: NIKE – 3
ADIDAS – 2

ROUND UP: "All Day I Dream About Sports", or at least I did until Nike came along and turned Adidas' three stripes into three strikes. Adidas offers a cheaper, classic style that predates the Nike name, but with greater recognition, revenues, and innovation, Nike has transformed sportswear and sneakers into everyday fashions. So, take Nike's advice and "Just Do It."

Web Links:
www.nike.com
www.adidas.com

  • http://www.soccershoesbay.com/ Rollsany

     People often complain that Nike is overpriced.