By Dina Ginzburg
Have you ever wondered what happens to all the extra fabric that gets cut off clothing when it’s being sewn in factories? What about pieces that got so messed up that they can’t even be sold at a warehouse outlet? Topshop took notice of the waste of textiles happening in the fashion industry and decided to act on it.
The U.K. based clothing store has collaborated with Reclaim to Wear (an eco-fashion brand) to create a collection of pieces made entirely from discarded and rejected material.
While it may seem like making a shirt out of bits and pieces of fabric would be tricky, it actually works to Topshop’s advantage. Ombre and colour blocking are very on trend, so making clothing out of several pieces of fabric is an easier way to achieve the looks without having to dye a single sheet of fabric.
Topshop’s new eco-friendly collection can be found on the website starting June 8th.