Product labels are a major part of a brand’s marketing efforts. They inform, beautify and help consumers choose the best products for their needs. Whatever your industry or budget, keep these qualities in mind when designing your label. The information on the The Printing House website may have additional insights and can provide you with further support.
1. Unique Design
Whether for wine bottles, jars of mayo or dog toys, product labels with designs that stand out are likelier to be picked up. Even if a consumer doesn’t buy your item the first time, a striking image will make it infinitely more memorable. By creating a strong first impression, your label helps your brand connect with consumers. The next time a shopper sees your product in a store, he or she will be likelier to remember it and grab it from the shelf. Of course, brand identity is key, so each product’s label should contribute to a cohesive image.
2. Legally Compliant
While businesses in some industries have more legal concerns than others, labelling laws can make life difficult for almost any company. These laws govern disclosure of contents, quantity, measurements and weight, the business’s location and other details. There are even laws regarding how to submit product information to governing bodies. Documents outlining these laws can be found with a quick Google search.
3. The Right Color Choices
You’ve probably heard that some fast-food restaurants use bright orange in their decor to trigger hunger pangs. And you might have noticed the use of the color green in packaging to convey environmental friendliness. You don’t have to run a multi-million dollar company to get the same effect. Instill a sense of peacefulness or happiness with green or blue. Inspire trust and a sense of security with grey or brown. Red expresses energy, while black implies stability or masculinity. It can also lend edginess to your label, depending on the design.
4. Easily Readable Text
There’s nothing more frustrating than trying to read a product label and failing. Few buyers usually won’t pick up a product if they can’t tell what it is because of bad design. Small print can be a big problem, so opt for a font size of 10 or higher if possible. And when making color choices, keep in mind that too-similar font and label hues can strain the eyes. Super-light shades can disappear into the background. And keep it simple when it comes to font choices; odd shapes can make it difficult to distinguish letters on a label.
Package labels let you express your brand’s personality while providing customers with key information. These tips will help you create labels that convey the right message and spur sales of the product you worked so hard to develop.