The subject of enterprise content management is a wide area to discuss. That is because the system, which is also known as ECM, can apply to companies in various ways. Each system is unique to the business that plans on integrating it into their operations. However, the features of enterprise content management are universal in their approach.
In today’s modern day landscape, one company’s needs from an ECM system will differ from the next. The features that are to be implemented will all serve to benefit the content that is produced. Although there are a ton of features that are useful in their own right, some stand above the rest. Here are some of the best features of Enterprise Content Management:
1. Enhanced Publication
It all starts with the first data capture. Once your content is uploaded into an ECM system, you have a wide assortment of powerful tools to help you out. This is because modern day ECM systems are built to handle a company’s production output in numerous ways. For example, producing content for social media will be essential.
Various audio and video marketing materials can be imported into your ECM system. Then, you can use the tools embedded within the ECM system to edit as you see fit. From custom layouts to visually-appealing landing pages, you’ll have to experiment with what works best. On the bright side, however, you’ll never find your content lacking after production!
2. Social Media Integration
Speaking of social media, ECM systems were built with numerous platforms in mind. Most of your customers will flock to Instagram or Facebook, in order to look for potential services. These same platforms have been retrofitted to handle customer inquiries; capitalize on this! Your chosen enterprise content management system can seamlessly integrate all platforms.
As long as accessibility for these platforms are embedded into an ECM system, you will be good to go. Then, you can market your content specifically towards that platform. This, in turn, will draw in more customer eyes down the road. Social media is an essential tool to use; ensure that your ECM system takes advantage of it.
3. Reviewing Analytics
In order to make sense of how your efforts are going in regards to your operations, you’ll need to track your analytics. Fortunately, many enterprise content management systems provide users with detailed analytics. Once you gain a real-time look into the data received, you can develop content strategies akin to these analytics.
Some of the most popular analytic tools, such as Google Analytics, can be integrated right into your dashboard. You no longer have to sign into another program, just to inspect your key performance indicators. One of the best parts of using this feature is that it can conveniently be located without issue!
4. Better Security
If you are working for a largescale company, protecting your data and content is of the utmost importance. Don’t mistake your preliminary data capture as a one-stop shop for storing and protecting your content. Hackers, and other cyber criminals, can still find a way to breach your data.
With the right ECM system integrated, you can rest assured that you are safeguarded. Ensuring that your most sensitive pieces of content are protected through additional features is vital. Some security features may come pre-installed with the system, while others may have to be integrated afterwards. They all work, however, to secure what is most important to you. There is more information on the Adlib website that you may find helpful.
5. SEO Tools
In order for your content to be found by customers, it has to be friendly to a search engine. Without adequate search engine optimization, or SEO, your data capture will have gone to waste. Thankfully, many SEO tools are built into the ECM systems themselves. The right system will allow you to directly add or edit meta descriptions, as well as create SEO-friendly URLs.
6. Version Control
Sometimes, you or another colleague at your company will accidentally alter a piece of content within the ECM system. Version control is, therefore, an important feature to get acquainted with, so that your content isn’t fully lost!
7. Customizable Templates
As mentioned previously, the publishing tools that ECM systems provide you with are powerful. One of those additional features has to do with customized templates. Instead of manually creating a landing page, for example, a template can take care of the grunt work for you.
Although not a feature outright, it is still crucial to experiment with different features altogether. Your business operations will have different needs; take the time to test out which features ultimately work for your company!
The best features of any enterprise content management system are the ones that streamline your operations. Data capturing capabilities are just the start. With the right features installed, your system will take your company to the next level!